Crafted Over 70 Hours. Ready in 3 Seconds.

It takes us over 70 hours to brew, freeze-dry, and pack every MadCup. It takes you 3 seconds to make it. Premium cold brew, instantly.
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Star icon 100% Arabica coffee
Star icon dissolves in 3 secods
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MadCoffee logo

Only the Best Beans

We source 100% Arabica beans directly from small, legacy farms in Colombia, Kenya, Yunnan, and Brazil—regions known for producing complex, clean, and bold coffee profiles. Every bean is selected for its quality, traceability, and sustainability.

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Brewed Like a Barista. If They Had 36 Hours.

Our cold brew is made slowly, over 36 hours, using time—not heat—to pull out deep, smooth flavor without the bite. No bitterness. No shortcuts.

100% Arabica Coffee

No additives or fillers

Micro-plastics free

Direct Trade Sourced

Lab tested for purity

Instant Freeze, Maximum Flavor

Most instant coffees are spray-dried at high heat, which destroys flavor and leaves behind a bitter aftertaste. We do things differently. Using our proprietary LyoExtract™ technology, we freeze-dry our brewed coffee at –45°C in a pharmaceutical-grade vacuum chamber. This process preserves the full body, clarity, and aroma of the original brew—transforming it into clean, dissolvable micro-crystals that activate instantly in cold or hot water.

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Spray-Dried

Most Instant Coffee

  • 150°C
  • 15 to 45 sec.
  • bitter

Freeze-Dried

  • 45°C
  • 24 to 70+ h.
  • delicious
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Built for the Planet

MAD Coffee was designed with sustainability at the core—not as an afterthought. Our pods are made from industrially compostable biopolymers developed by Genecis Bioindustries, breaking down cleanly without leaving microplastics or toxic residue. We’ve eliminated petroleum-based plastics, excessive packaging, and anything that doesn’t serve a purpose. Even our aluminum pouches and paper trays are fully recyclable.

We’re committed to driving change in the coffee industry by proving that premium and planet-friendly can coexist. From our non-GMO sourcing to our zero-waste mindset, everything we do is designed to move fast—without leaving harm behind.

Delivered in a Compostable Pod

Each MadCup is sealed in a compostable, plant-based pod made from Genecis-developed biopolymers. No plastic. No waste. No guilt. Even our outer pouch is recyclable, and we’re on track to offer 100% compostable packaging across the entire product. From production to packaging, we’re building a new standard for instant coffee—one that respects your time and the planet.
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70 Hours of Craft.
3 Seconds to Enjoy.

From bean to crystal, every step is engineered for one thing-delivering you an instant cold brew that doesn’t compromise.
Pop Lid
STEP 1 Pop Lid
Rip Tab
STEP 2 Rip Tab
Pour Crystals
STEP 3 Pour Crystals
Enjoy
STEP 4 Enjoy
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star icon Woman-owned
star icon 100% Arabica coffee
star icon dissolves in 3 secods
star icon pocket size
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FAQ

What makes Mad Coffee different from bottled cold brew or other instant coffee?

Mad Coffee combines the flavors of cold brew and iced coffee with the speed and convenience of instant—without the bitterness, plastic waste, or need for fridge space.

  • No refrigeration
  • No clumping
  • Low acidity (gentle on your stomach)

It’s clean energy in seconds, with café-quality taste wherever you are.

What is LyoExtract™ technology?

LyoExtract™ is Mad Coffee’s proprietary flash-freeze technology that turns fresh-brewed coffee into dissolvable crystals. Developed with world-renowned U.S. researchers in medical-grade lyophilization and in partnership with scientists from our parent company, Genecis Bioindustries Inc., this process preserves the full flavor and aroma—while allowing the crystals to dissolve seamlessly in cold water.

What is a MadCup?

MadCups are pocket-sized, compostable micro coffee cups filled with our premium coffee crystals. Each MadCup makes a 7–10oz cup of coffee, instantly. Whether you’re at home, at the office, traveling, or on the go—MadCups deliver a consistently great coffee experience, anywhere.

Are MadCups compostable?

Yes. Made from industrially compostable biopolymers by Genecis Bioindustries.

  • Aluminum pouch, paper tray, and foil seal = recyclable
  • We’re working toward 100% compostable packaging for every component.
Do your cups contain microplastics?

Nope. MadCups use compostable biopolymers—not petroleum-based plastics. They break down clean, leaving no harmful residue. Better for your body, better for the planet.

How is your coffee sourced?

We use direct trade beans from small farms. Every blend is thoughtfully curated to create bold, balanced flavor profiles.

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