The Science Behind Instant That Doesn’t Taste Instant

Our process isn’t faster. It’s smarter. Engineered for purity, speed, and taste.

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Star icon non gmo
Star icon Woman-owned
Star icon 100% Arabica coffee
Star icon dissolves in 3 secods
Star icon pocket size
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Why Our Coffee Tastes Better

Most instant coffee is spray-dried in seconds using 150°C+ heat, which kills flavor, creates bitter notes, and leaves residue.

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Spray-Dried

Most Instant Coffee

  • 150°C
  • 15 to 45 sec.
  • bitter

LyoExtracted

  • 45°C
  • 24 to 70+ h.
  • delicious

LyoExtracted

Freeze-Dried ≠ Instant Freeze

Each batch is cryogenically frozen immediately to protect the delicate aromas that conventional methods destroy.

image
star icon non gmo
star icon Woman-owned
star icon 100% Arabica coffee
star icon dissolves in 3 secods
star icon pocket size
star icon cafe quality
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Instant Freeze, Maximum Flavor

We use medical-grade lyophilization—a 24-hour vacuum-drying process that leaves behind microporous coffee crystals that dissolve in cold water in seconds.

70+ hour process

No oxidation, no bitterness

90% flavor and aroma retention

Dissolves instantly in cold water

Glass of iced coffee with a white cup labeled 'MAD' and scattered coffee beans on a light background

Barista-Quality. Anywhere.

No machines. No oxidation. No flavor loss. Just bold, smooth cold brew, in 3 seconds.

Illustration of a glass with brown liquid and a brown container pouring liquid into it.
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bean
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Dissolves in Cold
Water in Under 3 Seconds

Most “instant” coffee still needs hot water to dissolve. Ours was built to go cold from the start—without the grit, bitterness, or residue.

image
Star icon non gmo
Star icon Woman-owned
Star icon 100% Arabica coffee
Star icon dissolves in 3 secods
Star icon pocket size
Star icon cafe quality