Instant coffee? Sure. Paradigm-shifting LyoExtract™ technology? Exactly.
Precision at Every Stage
LyoExtract™ precisely controls speed and time to protect flavor intensity and unlock complexity—unlike traditional instant methods. Our breakthrough tech delivers bold coffee, never bitter.
Brewing
We start by slow-brewing our coffee at carefully controlled temperatures, unlocking the full depth and complexity of each bean. Every step is measured to preserve the layered flavors that define a true cold brew—setting the foundation for a radically better instant experience.
Flash-Freezing
Within 60 seconds, the fresh brew is flash-frozen to -45°C, capturing its full aroma and taste before they can fade. From there, it’s gently dried in a precision-engineered vacuum environment over 24 hours—preserving the integrity of every flavor molecule without the damage caused by conventional methods.
Crystallization
The result: pure, snowflake-like crystals, designed to dissolve instantly in cold water while delivering the richness and complexity of a handcrafted cold brew. Every cup comes from 70+ hours of work, ready to enjoy in just 3 seconds—an innovation that we believe redefines what premium instant coffee can be.
Pocket-Sized Cold Brew In Pocket-Sized Numbers.
We put in the hours so that you don’t have to.
4
Premium Coffees
-45ºC
Frozen in a flash.
70+
Hours of craftsmanship.
3
Seconds to sip.
Frequently Asked Questions
What makes Mad Coffee different from bottled cold brew or other instant coffee?
Mad Coffee combines the flavors of cold brew and iced coffee with the speed and convenience of instant—without the bitterness, plastic waste, or need for fridge space.
- No refrigeration
- No clumping
- Low acidity (gentle on your stomach)
It’s clean energy in seconds, with café-quality taste wherever you are.
Is Mad Coffee the same as other instant coffees?
Not even close. Most instant coffees are bitter and only dissolve in hot water. Our LyoExtract™ crystals are engineered to dissolve in hot or cold water and deliver a smooth, café-quality taste—without the harshness of traditional instant coffee.
What is LyoExtract™ technology?
LyoExtract™ is Mad Coffee’s proprietary flash-freeze technology that turns fresh-brewed coffee into dissolvable crystals. Developed with world-renowned U.S. researchers in medical-grade lyophilization and in partnership with scientists from our parent company, Genecis Bioindustries Inc., this process preserves the full flavor and aroma—while allowing the crystals to dissolve seamlessly in cold water.
What is a MadCup?
MadCups are pocket-sized, compostable micro coffee cups filled with our premium coffee crystals. Each MadCup makes a 7–10oz cup of coffee, instantly. Whether you’re at home, at the office, traveling, or on the go—MadCups deliver a consistently great coffee experience, anywhere.